Cookie Policy
Last updated: 9 November 2026
This policy explains how REMIREX, publisher of the Hertz Réunion website (www.hertzreunion.com) (the “Site”), uses cookies and other trackers, for what purposes, and how you can accept, refuse or change your choices at any time. It supplements our privacy policy.
Data controller
REMIREX, a simplified joint-stock company (société par actions simplifiée) with share capital of €200,000, whose registered office is at 7 rue de la Pépinière, 97438 Sainte-Marie (La Réunion), registered with the Saint-Denis de La Réunion Trade and Companies Register (RCS) under number 485 127 559, is the controller of the processing carried out through the trackers placed on the Site. Where trackers are placed by third-party partners, those partners act as data controllers, jointly with REMIREX where applicable.
What is a cookie or tracker?
A cookie is a small text file stored on your device (computer, tablet, smartphone) when you visit a website. For as long as it remains valid, it allows the website to recognise your device on your subsequent visits. The term “tracker” also covers other technologies that work in a similar way: pixels, web beacons, browser local storage and device identifiers.
Some trackers are essential for the Site to function and do not require your consent. The others are only placed or read once you have given your consent.
How do we obtain your consent?
The Site uses the Axeptio consent management platform, published by Axeptio SAS.
On your first visit, a banner lets you, just as easily:
accept all trackers;
refuse all trackers that require consent;
customise your choices, purpose by purpose and service by service.
Until you have made a choice, no tracker requiring consent is placed on or read from your device. Simply continuing to browse does not count as consent. Refusing does not prevent you from accessing the Site or its services, including booking.
Your choice, whether you accept or refuse, is stored for 6 months. At the end of that period, or if we add a new purpose or a new partner, you will be asked for your choice again. Trackers that require consent have a maximum lifetime of 13 months.
Which trackers do we use?
The list below is the one configured in our Axeptio tool on the date of the last update. The full, up-to-date list of services and their purposes can be viewed at any time in the cookie management panel.
1. Strictly necessary trackers (no consent required)
These trackers are essential for the Site to function: security, load balancing, booking session, login to your customer account and storage of your cookie choices. They cannot be disabled from the Site. You can block them through your browser, but some features, including booking, may then stop working.
Tracker name | Issuer | Purpose | Duration |
|---|---|---|---|
axeptio_cookies | Axeptio | Stores your consent choices | 6 months |
axeptio_authorized_vendors | Axeptio | List of the services you have accepted | 6 months |
axeptio_all_vendors | Axeptio | List of the services offered in the banner | 6 months |
2. Audience measurement trackers (with consent)
These allow us to measure traffic on the Site, identify the most visited pages and improve our services. They are only placed with your consent. The data collected is kept for a maximum of 25 months.
Tracker name | Issuer | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics 4 | Distinguish visitors | 13 months |
ga‹identifier› | Google Analytics 4 | Maintain session state | 13 months |
3. Advertising and social media trackers (with consent)
These allow our partners to show you offers tailored to your interests, on our Site or on other sites, and to measure the effectiveness of our campaigns. They are only placed with your consent.
Tracker name | Issuer | Purpose | Duration |
|---|---|---|---|
_fbp | Meta (Facebook Pixel) | Identify your browser to measure the effectiveness of our Facebook and Instagram ads and show you relevant ads | 3 months |
_uetsid | Microsoft Advertising (Bing) | Track your session to measure conversions from our Bing ads | 1 day |
_uetvid | Microsoft Advertising (Bing) | Recognise your browser from one visit to the next for conversion measurement and ad retargeting | 13 months |
FPAU | Google Ads (via our tag server) | Advertising identifier specific to the Site, used to measure conversions from our Google ads | 3 months |
FPLC | Google (via our tag server) | Link the Site's identifier with Google cookies for conversion measurement | 20 hours |
_gcl_ls (local storage) | Google Ads | Store information about clicks on our Google ads to attribute bookings | - |
Google Ads pixel (remarketing and conversions) | Measure conversions and build retargeting audiences, without placing a cookie on the Site's domain | - | |
li_adsId (local storage) | LinkedIn (Insight Tag) | Identify your browser to measure conversions and retargeting on LinkedIn | - |
4. Embedded third-party content (with consent)
Some pages include content from other services (maps, videos, customer reviews). These services may place trackers as soon as the content is displayed, so they are only loaded with your consent.
Service | Issuer | Purpose | Duration |
|---|---|---|---|
Google Maps, YouTube | - | 13 months max |
Note interne : la durée GA4 de 13 mois suppose cookie_expires paramétré ; supprimer toute ligne ou catégorie sans service actif. Si un service listé à l'origine (DoubleClick, AdWords) n'est plus utilisé, ne pas le reprendre.
How can I change or withdraw my consent?
You can change your choices at any time, as easily as you made them, using the link below, which is also available at the bottom of every page of the Site or via the Axeptio icon shown on screen. Withdrawing your consent does not affect the lawfulness of processing carried out before the withdrawal.
You can also set your browser to block or delete cookies. The steps are described in each browser's help pages (Chrome, Firefox, Safari, Edge). Blocking strictly necessary trackers may prevent you from using some features of the Site.
Data transfers outside the European Union
Some of our partners, including Google, may process data outside the European Union, in particular in the United States. These transfers are covered by the safeguards provided for by the GDPR: an adequacy decision (EU-US Data Privacy Framework) for certified companies, or the European Commission's standard contractual clauses.
Your rights
Under the GDPR and the French Data Protection Act (loi Informatique et Libertés), you have the right to access, rectify, erase, restrict and object to the processing of your data, as well as the right to set instructions regarding what happens to your data after your death. To exercise these rights, contact us at: dpo@gbh.fr.
If, after contacting us, you believe your rights have not been respected, you can lodge a complaint with the CNIL, the French data protection authority (https://www.cnil.fr/en).
Changes to this policy
We may change this policy, in particular when a service is added or removed. The date of the last update is shown at the top of the page. Any new purpose requiring consent will be submitted to you through the Axeptio banner.
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